It’s about you.
Ready to take your business to the next stage? Need to persuade people to work for you, buy from you or invest in you?
We bring marketing and strategic communications expertise to fast-growing companies with interesting ambitions. And we do it fast, flexibly and cost-effectively thanks to our lean core team, a network of specialists and low overheads. We’re part of the new way of doing business, just like you.
What if business life-stage were a better predictor of marketing need than sector?
We put that question to everyone from angels and VCs to founders and business schools. The result - a marketing and communications partnership to serve ambitious, fast-growing start-ups and SMEs.
We're right by your side on your journey from start-up to scale-up. Use us to sort your marketing 'jobs to be done': refine market positioning, prep for a funding round, develop a powerful proposition and crisp copy, create a stirring brand video or punchy product demo, handle PR...The A to Z of strategic communications and marketing to sweep you from (Series) A to B.
Here’s why we believe your challenge is distinct.
Caroline, a former Marketing Director, combines strategy, market research and copywriting skills. She’s helped everyone from tomorrow's brightest SaaS start-ups to centuries-old schools to find their voice and tell their story.
Caroline particularly enjoys applying the science of behavioural economics to marketing strategy and helping companies use communications techniques for better recruitment.
Chris was CEO of Saatchi Masius, a leading specialist, corporate and B2B communications agency. He’s used brand strategy to achieve everything from getting the Red Arrows off the ground in support of UK trade, to selling construction machinery; from launching investment products to HNWs to consulting for consultants!
Chris is interested in how ideas can be put to work inside and outside a company to accelerate or cement growth.
We understand the demands of rapid growth, funding pressures and high stakes. We've developed four ways of working to give you exactly the strategic communications and marketing expertise you need, right now.
How long have you got?
The Scale Partnership helped us really understand our customers and market through qualitative and quantitative research. We found Caroline and Chris to be go-to-market experts and easy to work with – we trusted them to deliver on the agreed spec, and it came in on time and on budget. The results are proving invaluable. I wouldn't hesitate to work with The Scale Partnership again in the future.
The Scale Partnership successfully worked with Xampla to develop our messaging and positioning, and created excellent marketing materials and branding to support our strategic objectives. Caroline and Chris are creative problem solvers, with great experience to help early stage companies like Xampla as they take their first steps into the world.
The Scale Partnership worked with colleagues from across our business, drawing expertise from them and taking them on the journey through the whole project. They pinpointed where customers saw our true value, and used that insight to help us refresh our brand positioning, fitting with our strategy and market expectations. Their copywriting and design were creative and high quality enabling us to better reflect our positioning through our messaging and lead generation activities.
Chris and Caroline have been an invaluable support to us at a pivotal point in our company evolution. They listened and took time to understand our business, the team and what was needed. They worked as part of the marketing team, sharing their expertise, challenging our thinking in a kind way, and mentoring to help us achieve our goals over a period of six months. Their expertise and creative thinking made them a great sounding board, and they also took on ownership of projects and delivery of assets which were completed to a high standard. We would highly recommend them!
Working with the Scale Partnership unlocked several things for us as a business. They enabled us to pinpoint who we are as an organisation which then allowed us to get clearer about our competitive proposition and improve our story-telling to resonate with our customers. Smart, engaged, creative and fun to work with, leaving us with the tools we need.
Caroline and Chris have been a delight to work with. They have partnered with us to define and articulate the essence of our company's culture and personality, and have helped us to express that in a way that really resonates with our clients. They've put energy and deeply thoughtful work into understanding our markets and what makes us tick. Their input been transformative in helping us to talk about what we do and to convey the value of our work across our different business areas. It has opened up conversations, helping us win more a more interesting and broader range of projects from prospects and existing clients alike.
Cambridge Ahead worked closely with both Caroline and Chris during the New Era for the Cambridge Economy project, with them leading on communications throughout, on the design of the report and on animations for social media. Their creativity, lateral thinking, passion, and sheer hard work helped make, shape and land the report successfully and imaginatively across multiple stakeholder groups across the business community and public sector.
The Scale Partnership gave us a fresh and alternative view on our USP and culture. They created simple and easily understood creatives and messages for both internal and external audiences. Best of all they work at pace and with FUN!
The Scale Partnership developed a product-market fit roadmap for us. This helped us to determine where to position our new business, as it spans several conventional categories. We were impressed with The Scale Partnership's ability to get to grips with our specialist area, and complete the consultancy work in no time at all. We've since been following the roadmap and focusing our efforts in the recommended areas, which has given us a much stronger sense of direction as we launch our business.
We engaged Chris & Caroline for a recent commission. I work within a complex, highly distributed technology organisation and yet I was hugely impressed by how quickly they ‘got us’ and the challenges we faced. Chris and Caroline are smart, experienced and tenacious contributors. I’m hugely grateful for their input.
We discussed our project with numerous marketing strategists but The Scale Partnership were the only ones to get to the point, and made practical suggestions we could implement straight away. Their attitude was challenging but fair, and we found their input invaluable in seeing the wood for the trees to press down on what the market strategy should be.
It was a great pleasure working with Chris and Caroline. Their approach is refreshingly good humoured and fun. We had a challenging brief but they took the time to understand the details and, combining experience with fresh analytical thinking, they were able to derive new insights and new ways of communicating our value proposition to our target market.
The Scale Partnership were invaluable in drawing out and clarifying the essence of our business. They really helped us to firm up our value proposition and communicate it to others.
Working within a complex technology-based industry was no problem for The Scale Partnership. Their professionalism, experience and expertise shone through. They turned detailed descriptions into focused summaries that made sense and would appeal to our customer base, and provided us with a thorough report enabling us to develop clearer goals and a direction for the business.
I am constantly grateful to Chris and Caroline, who really took on board the business. They put together a detailed overview on how to reposition myself in the market place, designed a website and with wonderful photographs and careful wording it created a new look entirely which has led to numerous clients.
Helping a SaaS scale-up for the construction sector build a strong positioning.
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